BA (Hons) International Business Management
The International Business and Management Programme is intended to serve the needs of the global market for specialists in the field of international business.
The process of globalization as well as the dynamic import and export of goods and services across borders signals the need for well-prepared professionals in the field of management and marketing who can be in line with the contemporary, rapidly changing business standards.
The major objectives of this specialty are the preparation of highly skilled specialists with developed business thinking and establishing knowledge and capabilities that are typical for modern business managers.
After graduation young professionals are qualified to occupy positions in the field of strategic management and marketing, international business planning, HR, brand management, sales, finance and in many other realms of global business.
The internships allow the students to acquire practical skills at different companies in Bulgaria, but also in the United States and other countries. In June, the students take additional classes which provide credits for the Bulgarian program.
Some of the graduates work as senior managers. Others have started their own successful businesses. This gives a good idea of the practical utility of the program.
Study modules:
- Economics
- Accounting
- Marketing
- Business Communications
- Research Methods and Statistics
- Management
- Finance
- Information Technologies
- Spanish
- English for Business
- Human Resource Management
- Organisational behaviour
- Marketing Communications
- Business Law
- Entrepreneurship & Project Management
- Management Accounting
- Intercultural Awareness for Business
- Marketing Research
- International & Global Marketing
- International Business Management
- International Business & Cultural Diversity
- English Business Communications and Global Contemporary Issues
- Strategic Management
- Digital Marketing
- Buyer Behavior
- Managing Business Relationships
- Segmentation and Positioning