Hospitality Marketing

Начало > Hospitality Marketing

  • Kotler, P., Bowen, J. & Makens, J. (2006) Marketing for hospitality and tourism. 4th ed. Pearson Education
  • Seaton, A. & Bennett, M. (2004) The Marketing of Tourism Products: Concepts, Issues and cases, Thomson
  • Middleton, V. & Clarke, J. (2004) Marketing in Travel and Tourism. (3rd ed.) Elsevier Butterworth-Heinemann
  • Bowie, D. & Buttle, F. (2004) Hospitality Marketing: An Introduction. Elsevier Butterworth-Heinemann
  • Wearne, N. & Morrison, A. (2001) Hospitality Marketing. 1st ed. Butterworth-Heinemann
  • Lewis, R. & Chambers, R. (2000) Marketing Leadership in Hospitality: foundations& practice. 3rd ed. John Wiley
  • Kotler, P., Bowen, J. & Makens, J. (1998) Marketing for hospitality and tourism. 2nd ed. New Jersey: Prentice Hall
  • Reich, A. (1997) Marketing management for the hospitality industry: a strategic approach. New York: John Wiley
  • Buttle, F. (1995) Hotel and food service marketing: a managerial approach. London: Cassell
  • Middleton, V. (1989) Marketing in Travel and Tourism, Heinemann Professional Publishing
  • Doswell, R. & Gamble, P. (1979) Marketing and planning hotel and tourism projects. London: Hutchinson