Innovation management

Начало > Innovation management

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  • Jolly, A. (ed). (2013). The Innovation Handbook: how to profit from your ideas, intellectual property and market knowledge. (3rd ed.) London: Kogan Page
  • Richardson, B. (2013) Tribal Marketing, Tribal Branding: an expert guide to the brand co-creation process. Basingstoke: Palgrave Macmillan
  • Tidd, J. & Bessant, J. (2013). Managing Innovation: Integrated Technological, Market and Organizational Change, (5th ed.), Chichester: Wiley
  • Chattopadhyay, A., Batra, R. (2012) The New Emerging Market Multinationals: four strategies for disrupting markets and building brands
  • Croslin, D. (2010) Innovate the future: a radical new approach to IT innovation. Prentice Hall
  • Harvard Business Review on Business Model innovation. (2010) Harvard Business Press
  • Kapferer, J. (2012) The New Strategic Brand Management: advanced insights and strategic thinking. (5th ed.) Kogan Page
  • Mohr, J. & Sengupta, S. & Slater, S. (2010) Marketing of High- Technology Products and Innovations (3rd ed.) Pearson
  • Prather, C. (2010) Manager’s guide to fostering innovation and creativity in teams. McGraw Hill
  • Schlevogt, K. (2010) The Innovation Honeymoon: leveraging the imagination of newcomers to achieve quantum leaps in performance. Singapore: Prentice Hall
  • Crawford, M. & Benedetto, A. (2008) New Products Management. (9th ed). McGraw Hill
  • Henry, J. (2008) Creative Management and Development. (3rd ed.) London: Sage
  • Trott, P. (2008) Innovation Management and New Product Development. 4th ed. Prentice Hall
  • Trott, P. (2005) Innovation Management and new Product Development. 3rd ed. FT/Prentice hall
  • Trott, P. (2002) Innovation Management and new Product Development. 2nd ed. FT/Prentice hall
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  • Twiss, B. (1993) Managing Technological Innovation, 4th ed. Pitman, Publishing
  • Henry, J. & Walker, D. (1991) Managing innovation. London: Dage Publications
  • Burall, P. (1991) Green Design, The Design Council