Marketing communication

Начало > Marketing communication

  • Clow, K. & Baack, D. (2014). Integrated Advertising, Promotion, and Marketing Communications. (6th ed.). Boston: Pearson
  • Fill, C. (2013). Marketing Communications: brands, experience and participation. (6th ed.). Harlow: Pearson
  • Clow, K. & Baack, D. (2012) Integrated Advertising, Promotion, and Marketing Communications. (5th ed.) Pearson
  • Jobber, D. & Lancaster, G. (2012) Selling & Sales Management. (9th ed.). Harlow: Pearson
  • Jobber, D. & Lancaster, G. (2006) Selling and sales management. 7th ed. Harlow: FT/Prentice Hall
  • Fill, C. (2002) Marketing Communications: contexts, contents and strategies. 3rd ed. FT/ Prentice Hall
  • Belch, G. & Belch, M. (2001) Advertising and promotion: an integrated marketing communications perspective. 5th ed. Boston: McGraw Hill/Irwin
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  • Arens, W. (1999) Contemporary advertising. 7th ed. Boston: Irwin, ISBN 0256262535
  • Fill, C. (1999) Marketing Communications: contexts, contents and strategies. 2nd ed. Prentice Hall
  • McDonald, W. (1998) Direct marketing: an integrated approach. Boston: Irwin
  • Fill, C. (1995) Marketing Communications: contexts, contents and strategies. London: Prentice Hall
  • Engel, J., Warshaw, M. & Kinnear, T. (1994) Promotional Strategy: Managing the Marketing Communication Process, 8th ed. Irwin
  • Smith, P. (1993) Marketing Communications: An Integrated Approach, Kogan Page
  • Greyser, S. (1992) Cases in advertising and communications management. 3rd ed. New Jersey: Prentice Hall
  • Wells, W., Burnett, J. & Moriarty, S. (1992) Advertising: Principles and Practice, 2nd ed. Prentice Hall
  • McGoldrick, P. (1990) Retail Marketing, McGraw Hill
  • Kossen, S. (1989) Creative selling today. 3rd ed. Cambridge: Harper& Row
  • Shimp, T. (1989) Promotion management and marketing communications. 2nd ed. Orlando: The Dryden press
  • Marks, R. (1988) Personal selling: an interactive approach. 3rd ed. Boston: Allyn&Bacon
  • Pederson, C., Wright, M. & Weitz, B. (1984) Selling: principles and methods. 8th ed. Homewood: Irwin
  • Baier, M. (1983) Elements of Direct marketing. New York: McGraw Hill
  • Greyser, S. (1981) Cases in advertising and communications management. 2nd ed. New Jersey: Prentice Hall
  • Nylen, D. (1980) Advertising: planning, implementation, and control. 2nd ed. Cincinnati: South western Publishing