Marketing management

Начало > Marketing management

  • Wood, M. (2013). Essentials Guide to Marketing Planning. (3rd ed.). Harlow: Pearson
  • Lee, K. & Carter, S. (2012). Global Marketing Management: changes, new challenges, and strategies. (3rd ed.). Oxford: Oxford University Press
  • McDonald, M. & Wilson, H. (2012) Marketing Plans: How to prepare them, Ho to use them. (7th ed.) Wiley
  • McDonald, M. & Morris, P. (2012) Marketing Plans: a complete guide in pictures. (4th ed.). Chichester: Wiley
  • McDonald, M. & Wilson, H. (2012) Marketing Plans: How to prepare them, Ho to use them. (7th ed.) Wiley
  • Wong, H., Radel, K. & Ramsaran-Fowdar, R. (2011). Building a Marketing Plan: a complete guide. New York: Business Expert Press
  • Kotler, P. & Keller, K. (2009) Marketing Management (13th ed). FT/Prentice Hall
  • Peter, J. & Donnelly, J. (2006) A Preface to Marketing management. 10th ed. McGraw Hill
  • Peter, J. & Donnelly, J. (2003) A Preface to Marketing Management. (9th ed.) McGraw Hill Irwin
  • Kotler, Ph. (2001) A Framework for Marketing Management. Prentice Hall
  • Lancaster, G. & Massingham, L. (2001) Marketing management. 3rd ed. London: McGraw Hill
  • Hutt, M. & Speh, T. (1999) Business Marketing Management: a strategic view of industrial and organisational markets. 6th ed. The Dryden Press
  • Guiltinan, J., Paul, G. & Madden, T. (1996) Marketing management: strategies and programs. 6th ed. Boston: McGraw Hill
  • Kotler, P. (1991) Marketing management: analysis, planning, implementation and control. 7th ed. New Jersey: Prentice Hall
  • Dalrymple, D. & Parsons, L. (1990) Marketing management: strategy and cases. 5th ed. New York: John Wiley
  • Kotler, P. (1988) Marketing management: analysis, planning, implementation and control. 6th ed. New Jersey: Prentice Hall
  • Baggozi, R. (1986) Principles of Marketing Management. Science Research Associates
  • Bonoma, T. (1984) Marketing management: text, cases, and readings. New York: The Free Press
  • LaPlaca, P. (1984) Industrial marketing management: cases and readings. New York: Random House
  • Britt, S. & Boyd, H. (1978) Marketing management and administrative action. 4th ed. New York: McGraw Hill
  • Hughes, D. (1978) Marketing management: a planning approach. Reading: Addison Wesley
  • Jolson, M. (1978) Marketing management: integrated text, readings, and cases. New York: Macmillan
  • Staudt, T., Taylor, D. & Bowerson, D. (1976) A Managerial Introduction to Marketing. 3rd ed. New Jersey: Prentice Hall