Marketing research

Начало > Marketing research

  • McGivern, Y. (2013). The Practice of Market Research: An Introduction. (4th ed.). Harlow: Pearson
  • Burns, A. & Bush, R. (2012) Basic Marketing Research: Using Microsoft Excel Data Analysis. (3rd ed.) Pearson
  • Malhotra, N. (2010) Marketing Research: an applied orientation. (6th ed.) Pearson
  • McDaniel, C. & Gates, R. (2010) Marketing Research. (8th ed.) John Wiley & Sons
  • Malhotra, N. & Birks, D. (2007) Marketing Research. An Applied Approach. 3rd ed. Prentice Hall
  • Cooper, D. & Schindler, P. (2006) Marketing research. Boston: McGraw Hill
  • Hair, J., Bush, R. & Ortinau, D. (2006) Marketing Research: Within a changing information environment. 3rd ed. McGraw hill
  • Craig, S. & Douglas, S. (2004) International marketing research. 2nd ed. John Wiley & sons
  • Baines, P. & Chansarkar, B. (2002) Introducing Marketing Research, John Wiley
  • Burns, A. & Bush, R. (2000) Marketing Research, 3rd ed. Prentice Hall
  • Burns, A. & Bush, R. (1998) Marketing Research. 2nd ed. Prentice Hall
  • Crimp, M. & Wright, L. (1995) The Marketing Research Process. 4th ed Prentice Hall
  • Churchill, G. (1992) Basic marketing research. 2nd ed. Fort Worth: The Dryden Press
  • Churchill, G. (1991) Marketing Research: Methodological Foundations. 5th ed. The Dryden Press
  • Kinnear, T. & Taylor, J. (1991) Marketing research: an applied approach. 4th ed. New York: McGraw Hill
  • Zikmund, W. (1991) Exploring marketing research. 4th ed. Chicago: The Dryden Press
  • Dillon, W., Madden, T. & Firtle, N. (1990) Marketing research in a marketing environment. 2nd ed. Boston: Irwin
  • Zikmund, W. (1989) Exploring marketing research. 3rd ed. Chicago: The Dryden Press
  • Peterson, R. (1988) Marketing research. 2nd ed. Plano: Business Publications
  • Chisnall, P. (1986) Marketing Research. 3rd ed. London: McGraw Hill
  • Parasuraman, A. (1986). Marketing research. Reading: Addison Wesley
  • Worrcester, R. & Downham, J. (1986) Consumer Market Research Handbook. 3rd ed. McGraw Hill