Principles of marketing

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  • Baines, P. & Fill, C. (2014). Marketing. (3rd ed.) Oxford: Oxford University Press
  • Blythe, J. (2014). Principles and Practice of Marketing. (3rd ed.). London: Sage
  • Brennan, R., Canning, L. & McDowell, R. (2014). Business-to-Business Marketing. (3rd ed.). London: Sage
  • Hastings, G. & Domegan, C. (2014). Social Marketing from Tunes to Symphonies. (2nd ed.). London: Routledge
  • Kotler, P. & Armstrong, G. (2014). Principles of Marketing. (15th ed.) Harlow: Pearson
  • McDonald, M. & Kolsaker, A. (2014). MBA Marketing. Basingstoke: Palgrave Macmillan
  • Ryan, D. (2014) The Best Digital Marketing Campaigns in the World. (3rd ed.). London: Kogan Page
  • Ryan, D. (2014) Understanding Digital Marketing. (3rd ed.). London: Kogan Page
  • Armstrong, G. & Kotler, P. (2013) Marketing: An Introduction. (11th. ed.) Harlow: Pearson
  • Baines, P., Fill, C. & Page, K. (2013). Essentials of marketing. Oxford: Oxford University Press
  • Chaffey, D. & Smith, P. (2013). Emarketing Excellence: planning and optimizing your digital marketing. (4th ed.). London: Routledge
  • Cohen, W. (2013). Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker. New York: McGraw Hill
  • Kotler, P., Armsrong, G., Harris, L. & Piercy, N. (2013). Principles of Marketing. (6th ed.). Harlow: Pearson
  • Solomon, M., Marshall, G., Stuart, E., Mitchell, V. & Barnes, B. (2013). Marketing: Real People, Real Decisions. (2nd ed.). Harlow: Pearson
  • Tuten, T. & Solomon, M. (2013) Social Media Marketing. Upper Saddle River: Prentice Hall
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  • Chaffey, D. & Ellis-Chadwick, F. (2012) Digital Marketing: strategy, implementation and practice. (5th ed.). Harolow: Pearson
  • Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2012). Marketing: Concepts and strategies. (6th ed.). Cengage Learning
  • Kotler, P. & Armstrong, G. (2012) Principles of Marketing. (14th ed.) Pearson
  • Armstrong, G. & Kotler, P. (2011) Marketing: an introduction. (10th ed.) Pearson
  • Baines, P., Fill, C. & Page, K. (2011). Marketing (2nd ed.). Oxford University Press
  • Wood, N. (2011) Marketing in Virtual Worlds. Pearson
  • Fox, V. (2010) Marketing in the Age of Google: Your online strategy is your business strategy. Wiley
  • Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson
  • Miletski, J. (2010) Principles of Internet Marketing. Course Technology, Cengage Learning
  • Mohr, J. & Sengupta, S. & Slater, S. (2010) Marketing of High- Technology Products and Innovations (3rd ed.) Pearson
  • Armstrong, G. & Kotler, P. (2009) Marketing. An Introduction. 9th ed. Prentice Hall
  • Ritchie, C. (2009) Fast Track to Success Marketing. Harlow: FT/Prentice Hall
  • Baines, P. & Fill, Ch. & Page, K. (2008) Marketing. Oxford University Press
  • Gosnay, R. & Richardson, N. (2008) Develop Your Marketing Skills. Kogan Page
  • Kotler, P. & Armstrong, G. (2008) Principles of Marketing. 12th ed. New Jersey: Prentice Hall
  • Armstrong, G. & Kotler, P. (2007) Marketing: An Introduction. 8th ed. New Jersey: Pearson Prentice Hall
  • Lilien, G., Rangaswamy, A. & Bruyn, A. (2007) Principles of marketing engineering. Trafford publishing
  • McDonald, M. (2007) Marketing Plans: how to prepare them, how to use them. 6th ed. Amsterdam: Elsevier
  • Brassington, F. & Pettitt, S. (2006) Principles of Marketing. 4th ed. Prentice Hall
  • Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2006) Internet marketing: strategy, implementation and practice. 3rd ed. Harlow: FT/Prentice Hall
  • McDonald, M., Smith, B. & Wart, K. (2006) Marketing Due Diligence. Reconnecting Strategy to Share Price. Elsevier
  • Brassington, F. & Pettitt, S. (2005) Essentials of Marketing. FT/Prentice Hall
  • Kotler, P., Wong, V., Saunders, J. & Armstrong, G. (2005) Principles of Marketing. 4th euro ed. FT/Prentice Hall
  • Ambler, T. (2003) Marketing and the bottom line: the marketing metrics to pump up cash flow. 2nd ed. London: FT/Prentice Hall
  • Brassington, F. & Pettitt, S. (2003) Principles of Marketing. 3rd ed. FT/Prentice Hall
  • Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2003) Internet marketing: strategy, implementation and practice. 2nd ed. Harlow: FT/Prentice Hall
  • Riezebos, R. (2003) Brand management: a theoretical and practical approach. Harlow: Prentice Hall
  • Adcock, D., Halborg, A. & Ross, C. (2001) Marketing: principles and practice. 4th ed. Harlow: Prentice Hall
  • Blythe, J. (2001) Essentials of Marketing, 2nd ed. FT/Prentice Hall
  • Dibb, S. & Simkin, L. (2001) Marketing Briefs: A revision and study Guide, Butterworth Heinemann
  • Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2001) Marketing – Concepts and Strategies. (4th ed.). Houghton Mifflin
  • Etzel, M., Walker, B. & Stanton, W. (2001) Marketing. 12th ed. Boston: McGraw Hill
  • Jober, D. (2001) Principles and practice of marketing. 3rd ed. London: McGraw Hill
  • Kotler, P. & Armstrong, G. (2001) Principles of Marketing. 9th ed. New Jersey: Prentice Hall
  • Palmer, A. (2001) Principles of Services Marketing. 3rd ed. McGraw Hill
  • Blois, K. (2000) The Oxford Textbook of Marketing, Oxford University Press
  • Brassington, F. & Pettitt, S. (2000) Principles of Marketing. 2nd ed. FT/Prentice Hall
  • Palmer, A. (2000) Principles of Marketing, Oxford University Press
  • Perreault, W. & McCarthy, E. (2000) Essentials of Marketing: a global-managerial perspective, 8th ed. Boston: McGraw Hill
  • Perreault, W., McCarthy, E., Parkinson, S. & Stewart, K. (2000) Basic Marketing, European Ed. Boston: McGraw Hill
  • Phillips, C., Pruyn, A. & Kestemont, M. (2000) Understanding Marketing A European Casebook. John Wiley & Sons
  • Palmer, A. & Hartley, B. (1999) The business and marketing environment. 3rd ed. London: McGraw Hill
  • Strauss, J. & Frost, R. (1999) Marketing on the Internet: principles of online marketing. New Jersey: Prentice Hall
  • Churchill, G. & Peter, P. (1998) Marketing: creating value for customers. 2nd ed. Boston: Irwin/McGraw Hill
  • Jober, D. (1998) Principles and practice of marketing. 2nd ed. London: McGraw Hill
  • Davies, M. (1997) Understanding marketing. Harlow: FT/Prentice Hall
  • Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing – Concepts and Strategies. (3rd ed.). Houghton Mifflin
  • Evans, J. & Berman, B. (1997) Marketing. 7th ed. New Jersey: Prentice Hall
  • Stokes, D. (1997) Marketing: a Case study Approach, 2nd ed, Letts Educational
  • Gabbott, M. & Hogg, G. (ed) (1997) Contemporary Services Marketing Management: A Reader, The Dryden Press
  • Piercy, N. (1997) Market-Led strategic change: transforming the process of going to market. 2nd ed. Oxford: Butterworth-Heinemann
  • Cannon, T. (1996) Basic marketing: principles and practice. 4th ed. London: Cassell
  • Dibb, S. & Simkin, L. (1996) The market segmentation workbook: target marketing for marketing managers. London: Routledge
  • Lovelock, C. (1996) Service marketing. 3rd ed. London: Prentice Hall
  • Jober, D. (1995) Principles and practice of marketing. London: McGraw Hill
  • Oliver, G. (1995) Marketing today. 4th ed. London: Prentice Hall
  • Adcock, D., Bradfield, R. Halborg, A. & Ross, C. (1994) Marketing: principles and practice. Harlow: Prentice Hall
  • Baker, M. (1994) The Marketing Book, 3rd ed. Butterworth Heinemann
  • Berkowitz, E., Kerin, R., Hartley, S. & Rudelius, W. (1994) Marketing. 4th ed. Boston: Irwin
  • Assael, H. (1993) Marketing: principles & strategy. 2nd ed. Orlando: The Dryden Press,
  • Chee, H. & Harris, R. (1993) Marketing: a global perspective. London: Pitman
  • Perreault, W. & McCarthy, E. (1993) Basic Marketing: a global-managerial perspective, 11th ed. Boston: McGraw Hill
  • Mercer, D. (1992) Marketing, Oxford: Blackwell Business
  • Greyser, S. (1992) Cases in advertising and communications management. 3rd ed. New Jersey: Prentice Hall
  • Keenan, W., Moriarty, S. & Duncan, T. (1991) Marketing. New Jersey: Prentice Hall
  • Powers, T. (1991) Modern Business Marketing: a strategic planning approach to business and industrial markets. St. Paul: West Publishing
  • Stanton, W., Etzel, M. & Walker, B. (1991) Fundamentals of marketing. 9th ed. New York: McGraw Hill
  • Morden, A. (1991) Elements of marketing. 2nd ed. London: DP Publications
  • Kinnear, T. & Bernhardt, K. (1990) Principles of Marketing. 3rd ed. Scott, Foresman & Co.
  • McCarthy, E. & Perreault, W. (1990) Basic marketing: a managerial approach. 10th ed. Boston: Irwin
  • Oliver, G. (1990) Marketing today. 3rd ed. London: Prentice Hall
  • Kotler, P. & Armstrong, G. (1989) Principles of Marketing. 4th ed. New Jersey: Prentice Hall
  • Leader, W. & Kyritsis, N. (1989) Fundamentals of marketing. Stanley Thornes
  • Lovelock, C. & Weinberg, C. (1989) Marketing Challenge: cases and exercises. 2nd ed. New York: McGraw ill
  • Robinson, N. (1989) Nick Robinson’s marketing toolkit. London: Gold Arrow Publications
  • Lehmann, D. & Winer, R. (1988) Analysis for marketing planning, Homewood: BPI Irwin
  • McDonald, . (1988) Marketing plans: how to prepare them, haw to use them. Grawley: Heinemann
  • Lehmann, D. & Winer, R. (1988) Analysis for marketing planning. Homewood: Irwin
  • Cunningham, W., Cunningham, I. & Swift, C. (1987) Marketing: a managerial approach. 2nd ed. Cincinnati: South-western Publishing
  • Gross, C. & Peterson, R. (1987) Marketing: concepts and decision making, St. Paul: West Publishing
  • Mason, J. & Ezell, H. (1987) Marketing: principles and strategy. Plano: Business publications
  • Morden, A. (1987) Elements of marketing. London: DP Publications
  • Cravens, D. & Woodruff, R. (1986) Marketing, Reading: Addison Wesley
  • Hise, R., Gillett, P. & Ryans, J. (1986) Marketing: concepts, decisions, strategies. Revised ed. Houston: Dame Publications
  • Frain, J. (1983) Introduction to Marketing, 2nd ed. Macdonald & Evans
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