Relationship Marketing

Начало > Relationship Marketing

  • Payne, A. & Frow, P. (2013) Strategic Customer Management: integrating relationship marketing & CRM. Cambridge: Cambridge University Press
  • Egan, J. (2011) Relationship Marketing: exploring relational strategies in marketing. 4th ed. FT/Prentice Hall
  • Ford, D. & Gadde, L. (2009) Managing Business Relationships. (2nd ed.) Wiley
  • French, R. (compl) (2008) Managing Business Relationships. 3rd ed. Pearson Custom Publications
  • French, R. (compl) (2006) Managing Business Relationships. 2nd ed. Pearson Custom Publications
  • French, R. (compl) (2004) Managing Business Relationships. Pearson Custom Publications
  • Gummesson, E. (2002) Total Relationship marketing. 2nd ed. Butterwotrh-Heinemann
  • Cranfield Scool of Management (2000) Marketing management: a relationship marketing perspective. London: Macmillan Business
  • Payne, A., Christopher, M., Clark, M. & Peck, H. (1998) Relationship Marketing for Competitive Advantage: winning and keeping customers. Butterworth Heinemann
  • Buttle, F. (1996) Relationship Marketing – Theory and Practice, Paul Chapman
  • Wilson, I. (ed) (1994) Marketing Interfaces: exploring the marketing and business relationship. London: Pitman